A new company led by breast cancer survivor Efrat Roman has developed a breast dressing that provides advanced solutions for all postoperative requirements for all breast surgery.
Efrat Roman was diagnosed with breast cancer more than a decade ago and had five different surgeries due to complications. It seems that experiencing multiple breast surgeries is not challenging enough. Romans is surprised to find that there is a serious lack of postoperative breast dressing options.
Roman told MD + DI, “I realized that there is nothing specified for postoperative breast dressings.” “There are reusable bras that are postoperative bras, but the fact that they are reusable is not enough because many breasts Cancer patients are affected by some asymmetry, and reusable bras have no solution for those types of patients. More contrast, you have to wear the same bra over and over, even if you have replaced it The mat, it seems unsanitary, a bit disgusting and very humiliating.”
Roman began talking to other breast surgery patients, including those undergoing cosmetic surgery and other patients like breast cancer survivors, and it is clear that she is not the only patient who suffers from limited postoperative dressing options.
Of course, there are some things that can be discarded on the market, designed as an integrated bra and dressing solution, and Roman remembers the idea at the time. “When I realized that it wasn’t, it was when EZbra was born,” she said.
Roman is now the CEO of EZbra Advanced Wound Care in Tel Aviv, Israel, which has developed a disposable sterile postoperative breast dressing that addresses the common challenges after breast surgery. Dressings are designed to address patient discomfort, save time in the operating room, and help reduce the risk of infection during recovery. The company made its debut at the Aston Baker Frontier Cosmetic Surgery Symposium in New York late last week.
EZbra is designed for any type of breast surgery, including beauty, biopsy, lumpectomy, mastectomy and reconstruction.
Rome said: “Our goal is to provide quality postoperative options while providing patients with the independence, dignity and self-esteem they deserve during their recovery.”
Earlier this month, EZbra successfully raised $3 million in funding as part of the company’s Series A financing, which will be used for commercialization in the United States.
After surgery, most patients have a lot of pain and can’t lift their arms. Ron said that in the product development process, the importance of the company is that patients can change independently.