H & M signs the first collaboration on the field with the lingerie brand Love Stories in low cost: the capsule collection Love Stories x H & M is ready to land in the stores of the Swedish giant and online from August 9th. That’s why you’ll fall in love with it.

This is the first time that H & M has signed a partnership with an intimate brand: the young brand was born in Amsterdam in 2013 by the designer Marloes Hoedeman and offers underwear, underwear and accessories characterized by a touch of hyper cool, thanks to prints, colors and new details.

Animal pattern, stars, flowers; and then tulle, lace, ruffles, for a young and decidedly fashionable underwear. The protagonist of the collections by Love Stories? The legendary bralette, the triangle bra that is presented in different processes and that will also be the tip piece of the capsule.

A limited edition of only 20 items that includes bras, briefs, pajamas, kimono to match according to the concept of Home from Home: born to be worn at home, but also trendy outside, to combine with summer outfits. And then instagrammable accessories such as night gowns, socks with the word “Love” and travel clutch bag, all declined in the classic colors of the brand, from powder pink to black, to olive green.

“Lingerie has always been an important part of fashion: with this collaboration we really want to show that underwear can be as fun and expressive as clothes, even if it is not always visible. Love Stories is perfect for this “, said Pernilla Wohlfahrt, design director of H & M.

Aly Raisman has never been ashamed to discuss her body image problems – even in nudes in Sports Illustrated, and frankly telling menstruation in collaboration with Playtex Sport. Now, she takes her physical platform a step further and works with Aerie and Special Olympics gymnast Chelsea Werner to encourage a better bra shopping experience for women of all shapes and sizes.

Reesman, 24, tells people that she used to feel “self-conscious” when she bought a bra and added that her “short and muscular” framework makes the experience challenging.

“I remember walking into other stores when I was young. When I was waiting to try on the bra, I was surrounded by all the same body types. I didn’t look like a model. I was short and muscular, I don’t think my muscles were strong enough. Feminine,” she recalls.

In recent years, Olympic athletes have been blunt about their physical enthusiasm and consolidate themselves as a powerful voice for discussing women’s issues.

The program includes a new bra series and in-store experience designed to encourage a more aggressive bra buying environment. Starting Thursday, the American Eagle brand will launch a new bra collection that includes 36-degree stretch, soft fabric, J-hooks and detachable padded garments.

Aerie also launched a massive shopping overhaul that makes buying bras easier and more comfortable for shoppers everywhere. Overhauls include the company’s “Body Confidence Training Program”, an inspiring fitting room experience, and a new, less invasive way to determine the size of the bra.

“We hope that when a girl or woman puts on her bra, she will remember that her store experience is positive and empowering. When she puts on her bra every morning, she remembers to love her body and focus on her. Like her body,” Raisman, a #AerieReal character model, tells PEOPLE.

“I don’t want any young athletes to walk into the store and feel that their body is not feminine. No matter how you look, your body is unique. If we all have the same size, it would be boring!”

In addition to several everyday women, the event also includes #AerieREAL character models, including Iskra Lawrence and Raisman, and even the highlight Werner, 25 years old. In June, women teamed up to take a photo before the release. The picture shows the smile and confidence that Raisman and Werner play in Aerie lingerie.

“I am very proud,” Werner, who has Down syndrome, tells people that part of the body is active. “I like it. “

Earlier this week, she revealed that even Victoria’s secret models may have physical insecurity.

But on Thursday, Shanina Shaik radiated with confidence, showing off her bodybuilding abdomen and golden tan in a quirky dress before a night in Ibiza.

The 27-year-old blockbuster wore a bra with an unusual top, which was basically just a sleeve.

In a photo posted on Instagram, I saw a sultry pose of a brunette girl, highlighting the sculpted image of her top of a small black spaghetti crop under her white shrug.

She spent a night of sensible clothing on Ibiza, she said to the post.

She is paired with vintage 90’s blue denim shorts with worn edges.

Shanina is paired with a pair of luxurious 10K gold hoops from Jennifer Fisher Jewelry for a retail price of approximately $742.

The model was designed by a stylist to star Chloe Bartoli.

On Monday, Shanina revealed in the Instagram Q&A session that confidence is not always easy in terms of body image.

“How did you find your body’s confidence?” an Instagram follower asked, Shanina replied frankly: “It took me a while to look confident in my body, and I still have those days, I think…hey.”

“I learned that my body changes as I grow older. I shouldn’t compare my body shape, but I have to work hard to make it feel right,” she explained.

Many brides obtain stressed as to what to wear for wedding day, yet Ms Celeste Ang, twenty nine, was comfortable about her requirements: The lady simply appeared for a “comfortable yet stylish” dress that she can wear once again.

Ms Ang, a creative business lead working for an internet grocery store, put on a white-colored T-shirt-style, calf-length dress from London-based womenswear label Self-Portrait, paired with white painting shoes with lace information from The spanish language fashion brand Stradivarius on her wedding in April.

Her long sleeve tops womens dress price $600 whilst her shoes or boots were $30 – lower than the costs for her bridegroom Roy Lim, co-founder of creative style studio Section.

His developer Commes kklk Garcon clothing and jeans, Topman coat and natural leather shoes from British footwear brand Grenson cost regarding $1, 1000 in total. His shirt was bought at a 40 percent discount in Singapore as well as the jacket was initially donned when he was obviously a best guy at a friend’s wedding ceremony last year.

Ms Ang says: “You simply have to know your lifestyle and whether you will end up being comfortable putting on your clothing. When I find the dress, it had been whether I actually liked end up being comfortable, could walk in it and it. inch

Most of her family and friends believed the dress suit her content, cheerful character very well — no one got commented regarding her needing to wear a specific type of outfit or stick to wedding custom, she says.

She symbolizes a growing number of Singapore wedding brides choosing to decorate lighter and more comfortable dresses to defeat the damp weather — and putting on sneakers in their wedding, like what Taiwanese celebrity Shu Qi did when she get married film-maker Stephen Fung, forty two, in Prague recently.

The 40-year-old celebrity put on tennis shoes with a floral shirt womens T-shirt-style wedding dress that was apparently a gift 2 yrs ago from Swedish fast-fashion brand H&M.

In Singapore, the informal flair of nonconventional wedding brides finds a parallel within their preference meant for smaller and more personal weddings within the grand Chinese language wedding supper in a ballroom.

Some even eliminate skirts. Bank-account manager Goh Ying Ying, 34, put on a white-colored silk crepe backless jumpsuit with a shawl, costing regarding $1, two hundred, by home-grown dress- and suit-maker Caramel & Company.

Ms Goh, who wedded at the Raffles Hotel in-may, knew from the beginning she wished to wear a jumpsuit “purely for comfort’s sake”. The lady professes never to be “a girly-girl” and usually use skirts.

The lady ladies long sleeve tops says of her jumpsuit: “My family members were opened-minded about it and my husband stated it was great and different. I am just a very cool person — I like to maintain things basic. ”

The lady accessorised using a brown fake leather belt from Aussie fashion brand Forever New and white-colored heels from home-grown footwear brand Charles & Keith. Her veil was put into her clothing at the insistence of her great-grandmother.

Wedding studios and wedding gown designers have seen progressively more brides requesting casual designs because they are easier to deal with and maneuver around in, compared to cumbersome ballgowns.

Gown developer Pearlyn Wow says this wounderful woman has seen a 25 percent increase in the amount of brides “inquiring about more comfy gowns”.

She provides: “They are becoming more in to comfort and prefer the wedding dress to reveal their everyday style. inch

Ms Wow, 26, that has been functioning at wedding designer shop Amanda Shelter Weddings meant for six years, attributes the increase to more wedding brides doing their particular wedding analysis online and obtaining inspired simply by different kinds of wedding ceremony venues apart from the conventional resort ballroom.

The lady adds: “When couples choose to hold their particular wedding in a more comfortable venue, this affects their particular choice of wedding ceremony outfits. inch

Alfresco or indoor eating at coffee shops, bookstores, bistros and restaurants are among the casual sites.

The trend can be also noticed by Ms Mel Chen, 38, owner and developer of Caramel & Company. When the lady started her company 8 years ago, wedding brides opting for informal weddings had been “rare” and “most sports long dresses and do the best ballroom dinners”.

Ms Chen, who has regarding 60 customers a season, says regarding 70 percent of them go for cosier wedding ceremonies and more casual “non-ballgown style” dresses with smaller sized, more flowy skirts that are “easy to handle”.